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Fortune interview | Enotek Group Andy Jiang: make long-term opportunists

Jan 12,2022

Summary

We also didn't expect that the first Fortune China interview in 2022 would be a little-known entrepreneur.

We also didn't expect that the first Fortune China interview in 2022 would be a little-known entrepreneur.

 

His name is Andy Jiang, from the intelligent warehousing or intelligent logistics industry. Even if you didn't participate in the recent "Double 11 Double 12" handchopping war, you're no stranger to the logistics industry. Every delivery and product you receive, it starts in countless warehouses. But smart logistics may be new to you. What kind of business is it?

 

With the continuous development of artificial intelligence, Internet of Things, big data and other technologies, intelligent logistics equipment is emerging in an all-round way. In 2020, the size of China's smart logistics market is about 150 billion yuan. In the past five years from 2015 to 2020, the average annual compound growth rate exceeded 20%. When the demand grows rapidly, the advantageous enterprises will embrace greater opportunities. Andy Jiang, chairman and CEO of Enotek Group, is a prominent representative of the industry.

 

Andy Jiang, born in the 1970s in Jiaxing, Zhejiang Province. If you see him today, you can't imagine such a tall and thin 130 pounds, used to be 200 pounds fat. The whole process of losing weight was both painful and enjoyable for Jiang Yuejun, who only had self-discipline to be free. But losing weight isn't nearly as hard as starting a business.

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In 2008, he started his own business, producing handling equipment and forklift hardware for factories, as well as setting up overseas subsidiaries in Germany and the United States. Before he, has earned the first barrel of gold with the export of mulberry leaf business. In 2013, the company's inexpensive products came under pressure from European "anti-dumping". At this time, a coincidence changed Andy Jiang's business trajectory. A customer who originally bought forklifts from him further proposed the need of planning warehouses and improving storage efficiency, which prompted Jiang Yuejun to investigate the market, transform himself, and embark on the road of providing systematic solutions. Today, from hardware, software and solutions, Enotek Group has developed into an innovative technology company providing intelligent logistics full link solutions. And its main service enterprises, are Tongkun, Xing Fengming, China Jushi, JD and other world famous enterprises.

 

Enotek Group has gone from unknown to influential for 14 years. But the founder of such a technology company did not come from an engineering background. His major was mulberry silkworm. By exporting mulberry leaves to the United States, the feed alone can sell dozens of tons a year. Jiang Yuejun became the first person from China to export silkworm babies and artificial feed to the United States. He has worked as a civil servant, a toolmaker, a foreign trade importer, and an investor. In 2008, Jiang Yuejun finally began to work on the most cutting-edge career. He is not highly educated, but strong desire to learn. Driven by his heart, he learned English, computer and law by himself and completed his master's degree. Today, he is studying for a doctorate in business administration and a DBA. Because of his lack of an engineering background, he applied for a PHD in engineering in 2021, in order to better manage Enotek Group, a rapidly growing innovative technology company.

 

In an interview with Jiang Yuejun on January 5, 2022, Fortune China Managing editor Zhang Maiwen shared a secret that former Starbucks Chairman Schultz once shared with Fortune editors. Schultz first bought a company that made coffee machines, then a chain of retail coffee stores. He found it very difficult for an organization to scale. Then a management guru gave him a key piece of advice: In fact, you should finally break through the bottleneck of development, is to realize that your own shortcomings may never change, but more importantly, to find the direction of your weaknesses, have the advantage of those people, let him join you to fight..." Faced with such management experience, how will Jiang Yuejun respond?

 

In fact, civil servants go into the sea to earn the first bucket of gold; Do foreign trade, forklift "open" on the Internet; At several points, such as the rise of intelligent logistics and the launch of one-stop intelligent warehousing, Andy Jiang seized the opportunity. You could say he has strategic vision, but we can also challenge him: Is he an opportunist? He admitted that he also encountered "opportunistic" investors, during the "New Third board" stage, investors saw Enotek Group continued to lose money, anxious. However, the scientific research cycle of enterprises is not three or five years, so it is impossible to form technical barriers. Road is different, Jiang Yuejun can only choose another investor. Too much attention to the immediate opportunity, will miss a greater opportunity, only do long-term opportunists to achieve stability.

 

On January 11, 2022, Enotek Group launched its brand with a new image. We have reason to believe that it even opened the second business of Jiang Yuejun's life, which had been the prologue. Although the blue ocean of intelligent logistics industry has come, but talent, innovation, non-standardized services, the gap with international giants, the ever-changing industry pattern... The road is long. Today,Andy Jiang stands at a new but more challenging starting point.

 

Out of the Red Sea competition, out of low-end manufacturing, to the two ends of the smile curve, to become the innovation pioneer of intelligent logistics, how far do you have to go?

 

Entrepreneurship is a marathon, only to the end, we know who the pace is the most natural and the most scientific.