The best brand evolution! Enotek Brand Upgrade wins Transform Awards Asia
Dec 15,2022
Summary
Recently, the 9th Transform Awards Asia Pacific 2022 Awards ceremony was held in Singapore. Organized by Transform Magazine, Transform Awards celebrates the world's most innovative, creative and successful brands. It plays a pivotal role in the field of brand building, and is known as the "Oscar" in the field of brand development and remodeling for its international, fair and scientific nature.
Recently, the 9th Transform Awards Asia Pacific 2022 Awards ceremony was held in Singapore. Organized by Transform Magazine, Transform Awards celebrates the world's most innovative, creative and successful brands. It plays a pivotal role in the field of brand building, and is known as the "Oscar" in the field of brand development and remodeling for its international, fair and scientific nature.
Enotek brand upgrade case, with excellent brand strategy, full of vitality and future-oriented visual identity system stand out in many excellent cases, won the transportation and logistics category of the best visual identity gold medal, the best brand evolution (business) bronze award, symbolizing the industry on the technology brand building, brand remodeling recognition.
Enotek Group was founded in 2008. Enotek Group was originally a high-end logistics equipment manufacturer. Its products have won the approval of many customers with excellent performance and ultra-high cost performance, and have been exported to Europe and the United States and other overseas regions. In 2019, the company announced to enter the field of industrial intelligent logistics integration from equipment enterprises, with the new model of self-developed core hardware and software + integration + service to help promote the intelligent industrial logistics in China, to achieve industrial transition.
In order to let customers at home and abroad better understand the enterprise's new image, new positioning, new vision, in 2022 EOS completed the brand upgrade and officially changed its name to Enotek Group.
"E" in Enotek stands for "Excellence and Excelsior" (adhere to excellence and excellence), "En" stands for "to Envision and Enable" (dare to think and act), "Eno" and "Tek" stand for "Innovation"( continuously evolving) and "Technology" (technology-based). The Chinese name "An Ge" echoes the English name at the same time, more rich connotation, an has peace of mind, safety and security; The song is about energy, creativity and empathy.
" Enotek" represents the expectation of the enterprise to stable and reliable products, senior professional team, solid delivery ability and meticulous service experience, so that customers in the rapidly changing business environment calm, confident forward! Highlight the brand in the new era of development for customers to create more than expected value.
Brand upgrading is not only the name, visual effect innovation, but also means the enterprise concept and strategy all-round progress. The newly upgraded Enotek Group will take "Future Moves Now" as its corporate mission and " Innovation-driven provider of full chain industrial intelligent logistics solutions" as its new corporate positioning.
With 60% technical personnel and 11% of annual revenue as R&D investment, Enotek Group has realized the self-research and production of intelligent hardware such as AGV, RGV and stacker, and digital intelligent brain such as WMS/WCS, AGV/RGV cluster scheduling system and digital twin. Formed intelligent storage system, intelligent picking system, intelligent handling system and intelligent sorting system four core systems.
For the problems existing in the upgrading process of intelligent manufacturing logistics, for example, emerging industries cannot apply the existing data model, and the accuracy of digital twin is difficult to achieve; "One size fits all" upgrade plan and other pain points, Enotek Group innovation launched IP strategic model.
IP strategy is based on two sets of models of Integrator and standard Products. The former focuses on new industries and new application scenarios together with ecological partners through the rich industrial experience of Enotek Group, and constantly develops new businesses. The latter provides integrator partners and customers with fast and cost-effective solutions through self-developed and self-produced core software and hardware standards. Combined with the strategic development mode, the company is committed to creating reliable, efficient and stable intelligent logistics system for customers through the full link solution of core equipment + system + software + platform service. It provides a strong support for the " full chain industrial intelligent logistics solutions".
Transform Awards Asia not only represents the industry's high recognition of Enotek Group 's mission, vision and core brand strategy, but also represents another milestone in the company's brand building and globalization.